Secrets to Good Copywriting That Sells

Effective copywriting compels readers to buy your products.

Good copywriting keeps them coming back for more.

If you’re wondering how to start writing copies that sell, look no further.

By following the tips below, you can start writing copies that will boost your business’s bottom dollar.

Make it Relatable

The truth is that most readers don’t care at all about the features that your product has.

What they care about is how it can benefit them.

Good copywriting makes this relationship clear.

In fact, the product’s benefits form the backbone of the entire copy.

Instead of telling your customers that weight loss pills can help them lose twenty pounds in a month, for instance, put it in terms that they will understand.

“Get your pre-baby body back in just one month with our targeted weight loss pills.”

See the difference?

You’re no longer selling to the numbers.

You’re selling to your prospects’ hopes and dreams.

And while it’s good to have numbers to back up your claims—more about this later—make sure that you’re not making a copy so dense it’s unrelatable.

More is Less

In that same vein, make sure that your language is simple. Don’t go overly complex with your sentence structure, and remember:

Your readers shouldn’t have to break out a dictionary to understand you.

(This is your chance to chuck your thesaurus in the trash.)

Some experts even recommend that you keep your sentence length to fewer than twenty words. This, while helpful, will depend of course on what needs to be said.

By keeping your writing simple, you’ll enjoy another benefit:

It will be easier to remember.

You want to write a copy that has staying power, so make sure it’s as simple as it can be.

Be Specific

Like really specific.

Keeping things simple doesn’t mean keeping them vague. You don’t want your readers to have an impression of what you offer.

You want them to know exactly what you offer and how it can benefit them.

Instead of saying,
“Our customers lost a record amount of weight in two weeks using our weight loss supplements,”
Be direct and say,
“Customers who used our weight loss supplements for two weeks lost a record fifteen pounds.”
If you were trying to lose weight, which one would you choose?

By adding specific details, you can create a sense of urgency.

Don’t Use the Passive Voice

Don’t forget this high school English lesson.

While the passive voice does have its place—especially if incorporated well—active verbs generally paint a much more vivid picture for your readers.

They also sound more commanding and can create a call-to-action for your copy.

By incorporating these techniques into your copywriting, you can be on your way to writing copies that actually sell.

Be sure to follow these tips as you create your next copy. While they’re not hard-and-fast rules, these guidelines can help guide you to writing fast-selling copies.